peace and relaxation in the center of London. This conceptual hotel aims to provide hospitality with style, culture and technological drive of the west with the observant, graceful and respectful standards of the east. The hotel offers a full range of services, and it caters to the individual needs of each individual guest. Guests may custom tailor their preferences in their accommodations, such as the scent in the guest room, to the type of music one prefers for the personal stereo provided in each room. Besides dual line phones, a laptop size personal safe, coffee tray and a work desk, guests are offered 24 hour room service. The hotel's bar, MyBar is open to guests 24 hours a day and it offers breakfast, lunch and dinner. There is also a library. MyHotel Bloomsbury is just steps from fine dining, shopping and entertainment venues. MyHotel Bloomsbury is a unique, deluxe hotel located in the central London neighborhood of Bloomsbury. This contemporary hotel has a full range of facilities and a unique approach to customer service. From its excellent location, guests can easily walk to Oxford Street, Covent Garden, and the British Museum. In fact, many of London's major attractions are within walking distance of the hotel. Yet, MyHotel Bloomsbury is an oasis of Sushi bar onsite, as well as a fitness facility and a